Eric Davis

FreeWheel, the advertising technology unit of Comcast, this month announced a first-of-its-kind partnership with audience data and measurement company Samba TV to offer major improvements in reaching targeted groups of viewers. Their collaboration is especially significant as political campaigns seek to reach independent and undecided voters in swing states and districts. “We are very excited […]

Connected TV (CTV) advertising is poised to have a breakout year in the 2024 U.S. political election cycle, with campaigns increasingly turning to the medium for its ability to provide targeted reach at scale. While the first half of the year saw most CTV ad buys coming through direct deals, programmatic buying is now surging […]