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LAS VEGAS – To Simulmedia, which has about a decade head start in optimizing linear television ad targeting, it’s a good sign that large network groups have decided to adopt data-optimized, audience-based campaigns. “It’s critical to get their adoption to move a market because the TV ad market is one where demand exceeds supply,” says […]

Supply and demand for television inventory is still a big part of conversations during the TV Upfront season, but it’s now accompanied by talk of OTT and VOD opportunities along with new transaction models like non age/sex audience targeting. When media agency Assembly talks with its clients, “These are all areas we feel are important […]