Experian Marketing Services

LAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome’s final deprecation of the identifiers, Scott Kozub, Experian’s VP of Product Management, reveals the industry’s trajectory towards alternative tactics. In this video interview with Beet.TV,” Kozub also explains Experian’s […]

Data can play a huge role in the emerging new capabilities in connected TV (CTV) advertising. But brands need to roll up their sleeves and engage with the challenges. That is according to Kimberly Gilberti, Chief Product Officer, Experian Marketing Services. Gilberti will appear at the forthcoming Beet Retreat Santa Monica 2023, in a fireside […]

MARCO ISLAND, FL — Companies involved in advertising have spent the last couple of years adjusting to a world in which digital identifiers like cookies and device IDs are drying up. They have traditionally been used to match and target audiences. Replacements include a range of identity technologies, in what is a significant upheaval. But […]

Since unveiling its Audience Engine platform about five months ago, Experian Marketing Services has created more than 1,200 audiences for addressable television campaigns. While addressable TV is limited in scale, the data involved are being used to help inform national campaigns. “It’s always going to be one part of the media mix. But the beauty […]