Fabrice Beer-Gabel

CANNES – Alphabet’s Google in July said it was ending its plan to get rid of tracking cookies in its popular Chrome web browser, but identity resolution is still a major goal for marketers and media companies. Audience identifiers form a cornerstone for privacy-safe addressability and measurement. Leading marketers and Intent IQ discuss how these […]

CANNES — Alternative ID solutions can deliver scale, accuracy and privacy compliance. While first-party data remains valuable, agencies are testing third-party identity providers to fill gaps and reach audiences across fragmented environments. The key is finding solutions that work for both advertisers and publishers while enabling performance measurement, as panelists at Beet.TV’s Global Leadership Summit: […]

The advertising world is in a state of flux as the deprecation of third-party cookies progresses, leaving advertisers and publishers alike grappling with how to maximize reach, performance and monetization. With some audiences still reachable by cookies and others not, the industry is seeking solutions that can bridge the gap. Alternative identifiers that can connect […]