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For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]

Given a multitude of digital content, some authentic some less so, POPSUGAR has hitched the credibility of its enterprise to emotion. “We believe that consumers can tell the difference between a Facebook growth-hacking, click-baity type of experience from of what is in POPSUGAR premium emotional storytelling,” says Global Chief Revenue Officer Geoff Schiller. While emotional […]

Conagra Brands is looking to partner on more content integrations this year. It’s one of the reasons why Media Manager Erica Hughes is at the Digital Content NewFronts and why the food giant has attended for the last four years. “We come here because we like to learn what the partners are doing in the […]

If you’re between the ages of 13 and 34 and love sports but have a short attention span, Whistle Sports was created with you in mind. The global sports media company doesn’t do live sports per se but “everything else,” says Founder and CEO John West. “We provide content that we think is really authentic. […]

If anyone could discern a possible sea change in the formerly one-day event called the NewFront it would be Michael Kassan. The Chairman and CEO of strategic advisory and business development firm MediaLink witnessed its birthing by Digitas and has become an integral player as the event morphed over the years. And so it is […]

LOS ANGELES – Being big for the sake of buying clout used to differentiate media agencies. Now creative agencies are finding ways of trimming down to keep pace with ever-speedier, lower-paying client demands. For Steve Erich, “not your typical agency model” means contracting for the best creative talent for the nascent Erich & Kallman shop […]

Analyzing the impact of video advertising reveals not only incremental lift in offline store visits but also the vast difference in quality of inventory from one programmatic exchange to another. These are just two of the takeaways that emerged during a panel discussion by industry professionals at the recent Beet.TV Leadership Summit titled Outcomes, presented […]

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]

It made $28.6bn from advertising last year alone – clearly that business works for Facebook. But what advertising works for Facebook’s customers? That is a question Facebook advertising research director Daniel Slotwiner has been asking himself lately. Speaking at a Beet.TV leadership summit, he pondered: “How do you measure the value of video?” “We’re thinking […]

Proving ROI on television advertising is “still in a fairly primitive state,” amid massive network audience declines and rising CPM’s. It’s a paradigm that Tom Rogers believes cannot continue much longer. Buying TV broadly on demographics without being able to match exposures to purchases leaves little opportunity for measuring spending efficiency, says Rogers, who is […]

VIEQUES, PR – With several years of addressable television, digital ad serving and analytics experience under its belt, Sky TV has committed to rolling out its Sky AdSmart addressable platform throughout its five-country footprint between now and the end of 2018. One key competitive advantage is that it only charges advertisers for impressions that garner […]

Before the advent of digital media, the unbundling of creative and media at general advertising agencies made lots of sense. Now it takes more effort to bring those functions together so that creative is best suited to particular platforms. This is one reason why it’s important to bring the right partners into creative agencies, according […]

Judging digital video campaigns based on the success metric of actual business outcomes can solve industry problems beyond calculating direct ROI, according to the CEO of video marketing technology provider Eyeview. “We’re trying to get brands, agencies and the ecosystem to move away from all this arbitrary proxy metrics of clicks and completions and demo […]

How does a consistently profitable online and bricks-and-mortar retailer thrive without spending money on television advertising? By going big on video, constantly testing and iterating and using ad cost metrics to measure campaign ROI. “We’re definitely in the camp of being very pro video,” says Luke Chatelain, VP of Innovation at West Elm, the furniture […]

Advertisers and agencies asking Facebook to explain the ROI on advertising campaigns on its platform is nothing new. And although the questions are getting more sophisticated, there’s still a lot of learning going on at Mark Zuckerberg’s social creation. Since the earliest days of measurement on Facebook, its researchers were “focused on understanding what media […]

BARCELONA — Facebook doesn’t just sit back and let brands struggle with the tools it gives them for communication. It employs teams of creative heads to engage with agencies and brands, helping them produce optimum content to deploy through the network. The leader of one such team is Rob Newlan, Facebook creative shop EMEA director. Newlan has […]

BARCELONA – Having watched as Facebook and Google became “a real duopoly” in the mobile marketing space, telecommunications companies around the world are locked in an arms race to produce content and reap advertising revenue. “Telcos are just understanding that they sit on a huge data lake with first-party data that has incredible value, especially […]

HOLLYWOOD, Florida – Meredith Corporation’s Chief Digital Officer is bullish on server-to-server ad auction integration. “We think it has a lot of value,” says Matt Minoff. “Anything we can do that decreases latency on the page, improves user experience while simultaneously driving incremental revenue growth is a positive.” Moreover, Minoff hopes to see the day […]

LAS VEGAS – Watson Ads, the cognitive advertising product that’s been available to brands exclusivity within The Weather Company app and on weather.com, will be released for wider use in apps and on websites sites later this quarter. In the meantime, in an interview at CES 2017 with Beet.TV, Weather Company CEO and GM Cameron […]

LAS VEGAS — Facebook is testing advertising inside its Facebook Live live broadcasting system, and is planning to grow the number of ads served this year. Facebook global technology and telecom strategy director Jane Schachtel revealed the plans to Beet.TV in this video interview recorded at the Consumer Electronics Show. “We’re testing, in Facebook Live, short ad breaks,” […]