Festival of Media/LATAM

MIAMI – Sometimes, small miracles happen in the midst of huge catastrophes. The Puerto Rican island of Vieques was largely cut off from the world when Hurricane Maria made land on Sept. 20, but its Boys & Girls Club facility remained intact and quickly became a hub of relief activity. “Luckily, our club in Vieques […]

MIAMI – Even on the best of days, things can go awry on Vieques, the island off Puerto Rico’s eastern coast. Water and power supplies can be cut, groceries may or may not be available, but people just help each other get by. So when a natural disaster the likes of Hurricane Maria happens, everyone […]

MIAMI – The last two months have been “a testament to what the American Red Cross can do,” with Hurricane Maria in Puerto Rico just the latest in a series of crises, says the organization’s Regional Communications & Marketing Director, Grace Meinhofer. “Three hurricanes, the California fires, we helped with the shooting in Las Vegas […]

Editor’s note: This interview with Joe Rockhill runs to 5:30. In the rest of the video, Team Rubicon’s Michael Lloyd provides an overview from Isabella, Puerto Rico. MIAMI – There are only so many first responders in a particular city or an entire country to deal with natural disasters like Hurricane Maria in Puerto Rico. […]

MIAMI – Once a natural disaster occurs, it’s back to basics. For agencies and marketers it can mean using billboards to reach people who don’t have power or Internet connectivity. For brands like Procter & Gamble, it can be dispatching mobile units to wash, dry and fold clothes for the recovering community. In the wake […]