forecast

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global intelligence unit. That is 52% more money going through programmatic than a year earlier, the report says. Indeed, […]

SAN FRANCISCO — Publishers’ behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers’ embrace of automated video ad buying, says one founder at the epicenter of the trend. “We’ve seen a lot of big publishers preparing for what they expect to be a very, very large Q4,” Mark Trefgarne, CEO […]