Forrester
RTB Video Aiming for $686 Million, But Faces Hurdles on the Way
The real-time bidding segment of online video is on track to hit $686 million in ad spend this year, but the business still faces a number of challenges on its route to growth, according to a new report released today from Forrester. At the Beet.TV retreat earlier this year, Ashley Swartz, the founder and CEO […]
Real-Time Bidding To Comprise 25% of Online Video Ad Spend in 2014. Report
Programmatic buying and real-time bidding will account for about 25% of all online video ad spend in 2014, according to a new report released by Forrester and commissioned by SpotXchange, a global ad marketplace.