fortnite

As gaming becomes more of a prominent ad vehicle, the list of examples of brands going big continues to grow. A retailer may build a virtual store in Roblox. Another might launch its own playspace in Fortnite, or even create a sports game timed for March Madness or the Super Bowl. These kinds of campaigns […]

“Where do I start?” “How do I enter in a way that’s authentic?” These are the kinds of questions Samantha Lim, Publicis’ SVP, Gaming Strategy and Innovation gets from marketers all the time. Brands are asking about how best to advertise in the vast gaming universe – but the questions and general uncertainty echoes that found […]