frank maguire

MARCO ISLAND, FL — The imperative for sustainability has never been more critical, and the advertising industry – with a range of impacts, including energy consumption from programmatic trading – has a role to play. In January, scientists warned carbon reduction targets could be missed without urgent intervention. In this video interview with Beet.TV at the […]

NEW YORK – Advertising agencies are broadening their mandates to limit the negative effect of marketing activities on the Earth’s natural resources. Amid those efforts, suppliers of services throughout the marketing supply chain are looking to help reduce its carbon footprint. “We’ve been taking a really big approach to sustainability at Sharethrough since…the end of […]

To win in the new era of social video, advertisers need to take a leaf out of publishers’ book – and embrace a world in which videos have no sound. That is according to one executive whose company helps brands benefit from native ads. “We’re watching more video than ever on mute,” says Sharethrough market development […]