Freddie Godfrey
‘Lean-Back World of CTV’ Has Different KPIs: Origin’s Freddie Godfrey
SAN FRANCISCO – The interactive nature of online media has made click-through a common way to measure the performance of advertising campaigns. While more people are connecting their TVs directly to the internet, they don’t necessarily have a way to click on ads or even want to. In a “more old-fashioned digital world, it’s all […]