Freddie Hernandez

SAN JUAN, Puerto Rico—There was no playbook for the advertising and media community in Puerto Rico to help itself—much less consumers—deal with Hurricane Maria in 2017. But until such a template exists, the lessons related by AT&T, Hearts & Science, Procter & Gamble and Telemundo at Beet Retreat 2018 provide more than an ample starting […]

SAN JUAN, Puerto Rico—Before Hurricane Maria made land in the fall of 2017, Procter & Gamble had been in the process of upping its involvement in digital media. What followed the devastation was an immediate reliance by P&G on traditional media and, a year later, a “quantum leap” in how Puerto Ricans consume media, with […]