Free Wheel

SANTA MONICA, CA — The question of what constitutes a quality video advertising environment is one that always stirs strong opinions. Together, the FreeWheel Council for Premium Video and the Video Advertising Bureau (VAB) are attempting to clear up the matter. In November 2023, they unveiled a new “checklist” which helps buyers buy premium TV […]

LONDON — The streaming TV ad business is going big and going global – and that means ad-tech vendors supporting it have to do the same. But how can the suppliers to this booming business continue to provide value to publishers and advertisers in the fast-changing sector? In this video interview with Beet.TV, Thomas Bremond, […]