FreeWheel NOWFRONT

Amid the growing complexity of advanced television, FreeWheel’s clients have two elemental desires. One is for FreeWheel to explain to buyers in the U.S. and Europe what’s available and what’s possible, the other is accessing more demand from advertisers. “You sit across all of it and see it all and are close to the technology […]

Having to innovate and “re-innovate” is nothing new at FreeWheel, which Diane Yu helped to create in 2007 after leaving Google/DoubleClick. But even the CTO herself is rather amazed at the company’s evolution to a platform serving both buyers and sellers. “Thinking back 12 years ago, I wouldn’t imagine that we’re doing the FreeWheel NOWFRONT,” […]

Amid the push for more performance-based advertising campaign outcomes from deterministic consumer identities, Horizon Media is building its own identity solution. “With the help of our partners, we can now attach that ID to build the deterministic ID. That’s going to allow us to advertise more one to one and get more toward people based […]

One of the main purposes of FreeWheel’s recent NOWFRONT event was to formally announce FreeWheel Media, its new media sales division. The “now” is a reference to educating the market on “what you can do today” in the advanced-television space,” says FreeWheel Markets GM Neil Smith. While FreeWheel has long built and maintained a technology […]

A continuing theme on the demand side is the desire to know how digital media and television can best work together. It boils down to “a need for more consistency and better fluency between the different measured media,” says Nielsen’s Jessica Hogue. It’s commonly expressed as how does digital media complement or overlap reach, Hogue, […]

Comcast’s FreeWheel has new partnerships with Data Plus Math, Vizio’s Inscape data unit and Adobe to augment its attribution, consumer insights and programmatic offerings. In this interview with Beet.TV, FreeWheel Media’s Brian Wallach explains the three deals announced at the FreeWheel NOWFRONT event in Manhattan this week. FreeWheel is teaming with Data Plus Math and […]