furious corp

Data will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and contributor to Beet.TV. Creating a unified identity graph, […]

He had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year.   But it was  tough sledding, building an advanced media data business five years ago.  Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from […]

Until now, the prospect of retailers using data to follow a customer in and out of store, ultimately aiming to attribute an end purchase back to an ad exposure, was a lofty goal – but rather complex to achieve. But two trends are making it a reality: The growing proportion of retail that occurs in […]

There’s currently great potential to evolve and enhance linear TV measurement in a way that could b currency-grade. In a Beet.TV townhall interview with Ashley J. Swartz, CEO and founder of Furious Corp, Scott Grunther, CRO of EDO, explained how defining impact and reaching scale are important steps. Grunther says that EDO is focused on […]

VIA BEETCAM– The media industry is reimagining what it looks like going forward given the Coronavirus pandemic. In an interview via BeetCam, Ashley J. Swartz, CEO and founder of Furious Corp., discussed some of the upsides and challenges involved with shifting the industry to working from home. There are no longer tools in the arsenal […]

SAN JUAN, PR– In a landscape that values data, measurement, ROI, and other affirming selling points, why is it so hard to navigate? In a town hall with Ashley J. Swartz, CEO and founder of Furious Corp. at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group, explored how […]

SAN JUAN, PR – Today, addressable TV inventory is a limited commodity that fetches a high price, and programmers and distributors tend to sell as much of it as they possibly can. But this approach won’t always increase the value of a linear TV portfolio and may even cause the value of spot inventory to […]

LONDON– How will media buys change during the 2020 election? According to Ashley J. Swartz, CEO and founder of Furious Corp., the focus will shift back to what’s tried and true: television. In an interview with Beet.TV, Swartz explained that digital, digital targeting and social media will continue to be important, but after a tumultuous […]

LONDON – The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp. Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of […]

Addressable TV puts audience data and insight at the center of buyer and seller strategies, helping them to better target the people most likely to resonate with ad spots on both linear TV and, increasingly, OTT platforms. That’s helped inform smarter buys and has led to more transparency into how ads are performing and the […]

Traditionally, TV has suffered from estimating knowledge about its viewers. The industry has come to call this “probabilistic” targeting. But its flip side, “deterministic” targeting, promises to give advertisers more accuracy by using real viewer data to find the known audiences. As LiveRamp explains it: Deterministic: “Create device relationships by joining devices using personally identifiable […]

The biggest retailers on the block may have stolen a march when it comes to using data for smarter marketing – but soon others will get to benefit from that lead. Speaking with Beet.TV in this video interview, the owner of a software platform powering supply-and-demand advertising data for media companies observes a shift. “If […]

Comcast’s cable TV ad sales unit is launching a new agency dedicated to making creative ad assets for smaller advertisers. Speaking at Beet Retreat in the City, “We’re Going Local!” , Brendan Condon,  Comcast Spotlight CEO, said: “If you don’t have good creative, your ad’s not going to work … especially when you’re thinking about […]

The emergence of digital attribution technologies plugged in to local TV ad sales promises to bring “significant” levels of ad spending back to local TV operators. That is according to an executive whose software company’s insights have been encouraging hundreds of advertisers to greatly increase their spending in the medium. TVSquared helps power Instant Impact, an […]

Major TV platforms are intent on selling ads targeted at individual households. They just would like to see a few industrial changes in order to fully realize that dream. In a panel discussion at Beet Retreat in the City, “We’re Going Local!”, three TV platform representatives discussed their take on “addressable” TV. Ahead of next […]

Ongoing data mismatches and the wish of some tech vendors to own the ecosystem mean the true opportunities for selling TV ads using advanced digital techniques have “plateaued”. That is according to the North America boss of the world’s largest media-buying agency, GroupM. Tim Castree, GroupM North America CEO, in this video with Beet.TV, says […]

After 11 sessions, audience debate and a reception at the new headquarters of GroupM Worldwide at f the World Trade Center, what did it all boil down to? On August 7, Beet.TV convened executives from advertising, media and technology companies for Beet Retreat in the City, “We’re Going Local!”, an afternoon of hashing-out how new […]

Every new breakthrough in understanding television viewer identities creates more complexity for buyers. A case in point is being able to use set-top box data to show how linear TV viewing impacts other media and advertisers’ business outcomes, as underscored by a panel discussion at the recent Beet.TV leadership forum titled Identity in Focus: Understanding […]

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White. “The biggest thing that I hear from sellers right now is […]

While a “TV identity graph” may sound simple, it consists of a whole lot more than television sets. To the tune of some 6.9 connected screens in the average household, according to 4INFO CEO Tim Jenkins. “It’s interesting that somebody would try to separate television from the broader identity ecosystem,” Jenkins says in this interview […]