GEICO

CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved targeting and engagement compared to linear TV, fragmentation remains an obstacle. Brands are pushing for faster development of capabilities that […]

While the term “premium digital video” has become quite commonplace at the Digital Content NewFronts, when the event debuted 10 years ago was on few peoples’ radar screen. Now premium video can be considered a table stake for content creators who hope to get marketers’ attention. One of the most interesting things that Jill Kelly, CMO […]

By purchasing traditional ads across a variety of media, GEICO typically tells us how to save money on car insurance. In a new, video-first sponsorship with Time Inc., the insurer aligns itself with consumer financial advice in one of the publisher’s largest video initiatives to date. It comes as Time Inc. continues to roll out […]