George Ivie

NEW YORK – This year’s CIMM Summit arrives as the media, marketing and adtech industries debate the best ways to set the value of cross-platform advertising for brands of all sizes. “We’re 18 months to two years into a transition to a multicurrency marketplace,” Jon Watts, managing director of the Coalition for Innovative Media Measurement […]

The early 1960’s were interesting times for radio and television, as Congress considered regulating audience research. How simple those days must seem now that the Media Rating Council—formed as the media industry’s self-regulating body—has tackled cross-media audience measurement. This becomes more evident when one considers that the MRC is still dealing with standards for digital […]