George Musi

SAN JUAN, PR – The traditional lines separating marketing and commerce are dissolving, forcing a realignment of roles and budgets within organizations. This shift comes as consumers increasingly dictate how and where they engage with brands, a concept one executive calls “boundless commerce.” This change presents challenges and opportunities for brands. Companies must now adapt […]

MIAMI-While advertisers’ first-party data is very powerful at helping them connect with consumers, it must be structured in an optimal way so as to be matched with other data to achieve scale, according to George Musi, Publicis media agency Blue 449’s EVP, Chief Data, Analytics & Insights Officer. By itself, “First-party data, although powerful, it […]