Georgia-Pacific

ORLANDO – Georgia-Pacific has changed its outlook on how to grow and leverage people in their roles within the company. In an interview with Beet.TV at the CMO Growth Council, Douwe Bergsma, CMO at Georgia-Pacific, explains the approach to keeping people happy, engaged and challenged within the company, particularly as employee expectations change, by not […]

ORLANDO—Packaging for paper products like Sparkle and Brawny have benefitted from the #SeeHer Gender Equality Measure for more than a year. But one thing that Georgia-Pacific didn’t expect when it committed to #SeeHer was the positive impact it’s had on female talent recruitment. In addition to #SeeHer, Georgia-Pacific has its own program to promote gender […]

ORLANDO, Florida – In this purpose-driven marketing age, it’s only natural to sell toilet paper without showing or even talking about it. Instead, simply focus on things like grandparents, single moms and step parents. This is the path taken by Georgia-Pacific as part of its overall effort to portray women more accurately, according to CMO […]