Gibbs Haljun

Sports fans will find a way to watch their favorite players and teams despite significant disruptions, as seen in the past year. That commitment gives marketers a chance to connect with consumers even as they divide their viewing time among multiple devices. Amid these shifts, media and marketing executives from a variety of companies have […]

As disruptive as the pandemic has been for live sports, the possibility of ending the health crisis with vaccines has lifted hopes that 2021 will help to fill stadium seats and restore a less crowded calendar of televised sports. Higher fan attendance helps to support engagement with players and teams, while traditional schedules spread spots […]