GlaxoSmithKline
Marketers Should Seek ‘The Right Model’ When Deciding What To Do In-House: 4A’s Kaplowitz
ORLANDO—Before digital media and all of its complexity came along, advertising agencies were basically ensured of an end-to-end relationship with their clients. Now there’s so much more work to be done, it’s not surprising that more marketers are taking certain functions in-house, according to 4A’s President & CEO Marla Kaplowitz. “It’s been around for a […]