goodway group

Connected television has given media buyers a wide range of activation options, from ad servers to DSPs to direct publisher relationships. But some in the industry are coming to think this abundance of choice requires careful strategy before diving in. Advertisers face mounting pressure to optimize their connected TV investments while measuring their true business […]

Media-buying agencies want to have greater control over how they transact, with fewer links in the chain. That is certainly the case for Jenkintown, PA-based Goodway Group. The company’s origins go back a century, to the day a 14-year-old errand boy decided to learn the printing trade. Today, it operates a programmatic buying service and […]