graeme Hutcheson

LONDON — Making cash registers ring is one ultimate aim of TV advertising. But, in the new era of targeting, it can also be a starting point. Sky, the UK’s leading pay-TV platform, is amongst the broadcaster platforms whose addressable TV systems now afford targeting based on the in-store purchase behavior of identified viewers. Its AdSmart addressable […]

LONDON — Two years after it launched, UK satellite TV operator Sky’s addressable TV technology has hit some milestones. The AdSmart system was a long time coming, but has already begun to change change the market. Amongst the numbers, head Graeme Hutcheson revealed at a Beet.TV recorded panel: 5,000 campaigns placed to date. almost 1,000 advertisers so far. […]