Greg Beitchman
Reuters Digitizing Its Long Tail To License To Marketers
LONDON – Reuters has begun a “major” program to digitize 25,000 hours of analogue video content it hopes to license to content-hungry brands and to publishers eager for material to serve ads against. “It’s sitting in a basement,” Reuters’ global multimedia head Greg Beitchman told Beet.TV in this interview. “If you want that content today, […]