greg consiglio
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
AMSTERDAM — Dual exposure on a second screen app and on TV can drive big lifts in brand awareness and likeability, says Greg Consiglio, President and Chief Operating Officer for second screen service Viggle in an interview with Beet.TV from IBC at the 2nd Screen Summit. Citing a study Viggle conducted with Nielsen earlier this year, he says brands […]