Greg Wester
Mobile Gaming An Untapped Advertising Opportunity: Digital Turbine’s Wester
Are brands missing out on valuable eyeballs by not advertising in mobile games? That is the question Digital Turbine posed in new research revealed at the IAB’s NewFronts conference. “Mobile games occupy a significant portion of time from consumers, but don’t really command a lot of budget,” Greg Wester, Digital Turbine’s Chief Marketing Officer for […]