Grinch
Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen
LAS VEGAS – Creative agencies are managing a transition from a service culture to a knowledge culture. Along the way, the heretofore trusty 30-second television spot has yielded to a continual search for the most appropriate video format and accompanying production budget, according to Troy Ruhanen, the CEO of TBWA. “I think a lot of […]