GroupM

CANNES — The rise of retail media is causing a “free-for-all” in the media dollars marketers are deploying as they seek to drive sales performance, says Ji Young Kim, Chief Operating Officer of GroupM. “As retail media matures, brands are looking everywhere,” Kim says in this video interview with Beet.TV. “There’s a lot of pressure between […]

Amid the turmoil of cookie deprecation, ad buyers are looking for new identifiers. One of those new signals is emerging as traveler information, which ad agencies are saying can help paint a more holistic picture of target audiences for advertisers. In this video interview with Beet.TV, Jessica Brown, Managing Director of Digital Investment at GroupM, […]

LAS VEGAS — In an era where streaming is surging, the need to revolutionize ad formats for the digital living room is more critical than ever. So GroupM recently formed an Ad Innovation Accelerator program. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join the working group, which GroupM said will “strategize and create […]

LONDON, UK — 2024 is shaping up to be a year of slow growth for TV advertising, even when you factor in the emergence of connected TV advertising. But Simon Thomas, Global Director, Audiences Research, GroupM, is keeping an eye on whether Amazon Prime’s forthcoming ad-supported tier can tempt buyers with its mix of programming and […]

LONDON, UK — European broadcasters have been slower to adopt programmatic TV ad sales because they’re healthier linear businesses provided less of a motivator. But those broadcasters are overcoming traditional resistance to the digital ad trading technology, as more embrace connected TV advertising opportunities. That’s the view according to Ana Camara, Senior Director, Global Investment, […]

As Kirk McDonald, North America CEO of WPP’s media buying group GroupM, exits the role after three years, his interim replacement has been urging advertisers not to overlook brand-building. McDonald’s exit was confirmed by several news outlets this week. Mindshare’s global CEO Adam Gerhart will fill the role in the interim while GroupM searches for […]

It may be becoming a media world premised on agility, but it seems media agencies remain intrigued by the prospect of upfront media buys. In this video interview with Beet.TV, Karen Chan, Group Director, Investment Innovation, GroupM, says the recent IAB NewFronts, a showcase for digital publishers to tout their slate and capabilities to ad […]

SAN JUAN, Puerto Rico — Eleven months after they last gathered on the shores of Puerto Rico to discuss building-out the future of connected TV advertising, how did Beet Retreat San Juan speakers rate the industry’s progress? After four days of debate, networking and socializing at Condado Vanderbilt Hotel, San Juan, delegates gathered for a […]

LONDON, UK — What the ad gods give with one hand they can take away with another. Case in point – new ad offerings from SVOD and AVOD TV providers can restore ad reach that was lost to subscription video. But Simon Thomas, Global Director, Audiences Research, GroupM, says that is creating a risk of […]

LONDON, UK — Ana Camara doesn’t want business to get stuck in the past. But she does want to turn the clock back to a time when buying TV ads was more straightforward. As senior director, global investment, GroupM, Camara is sitting atop the ad budgets of multi-national brands who are clients of the world’s biggest-spending […]

If a tree falls in a forest but no-one is around to hear it, did it make a sound? It is a classic philosophical poser that is now being applied to connected TV advertising. In this video interview with Beet.TV, Adam Gerber, executive director of U.S. investment strategy at GroupM, calls on publishers to stop […]

In the fast-changing world of communications, media agencies routinely have to reconfigure themselves for new demands and to re-settle their earlier growth initiatives. In its latest such exercise, WPP’s GroupM has just undergone a multi-layered reorganization. In this video interview with Beet.TV, Kirk McDonald, CEO, GroupM, NA, outlines how the group is changing, and how […]

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]

LONDON – It was the canary in the mineshaft brought to a “shuddering stop”. Now the UK addressable TV market is ready for a new phase of growth, leaving interested parties keener than ever on standardization. That is the sentiment expressed by keen advanced TV watchers like Simon Thomas. In this video interview with Beet.TV […]

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and […]

Measurement in an omni-channel media world is increasingly complex with the changes in  cookies, mobile identifiers and new privacy regulation.   But what is he personal, unbiased impact of advertising?  For GroupM’s Mindshare, it’s about measuring “empathy” as registered by biometric feed back. It’s called the NeuroLab and it’s the the largest longitudinal panel in the […]

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

Of the many digital ad buyers now engaged in “supply-path optimization” (SPO), most consider it a quest for efficiency. But what if it could also move the needle on social responsibility? In this video interview with Beet.TV, GroupM VP, Managing Partner, Global Head of Programmatic, explains how SPO is changing. Socially-responsible SPO SPO has risen […]

What happens when consumers, regulators and service providers rip up the fabric of ad targeting practices that have prevailed for the last two decades? “Profound change,” according to GroupM North America CEO Kirk McDonald. In this video interview with Beet.TV, McDonald interviews MediaMath CEO Joe Zawadzki on how the entire advertising industry can reboot itself […]

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of […]