GroupM

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don’t wait for that day – it’s already arrived, says a top agency boss. “We do dynamic creative optimization on the fly based on each individual’s specific history,” says GroupM global chairman Irwin […]

It’s a world in which more data can be measured than ever before – and marketers are on the cusp of being able to thread them all together. But, just because they can’t quite yet, they shouldn’t be hard on themselves. That was the view of panelists convened at an industry discussion. “There are too many areas that […]

Yes; these days, brands are enthusiastically creating “content”, the material publishers used to call editorial, in a bid to blend in and influence consumers. But what is the real place of “content” in a marketer strategy? And are they prepared to to the next step – to create content that’s so good people would pay for it? […]

When it came on to the scene, so-called “programmatic” advertising was all about real-time bidding in open online marketplaces. That meant advertisers often didn’t know where they were buying ads – a far cry from the old days of manual display sales. Over time, the industry has evolved to ringfence sections of the web in to […]

The very notion of an advertising campaign is changing from longterm planning to realtime delivery and media optimization. Mindshare has been one of  the media agencies in the forefront of the transformation.  While the agency employs a number of tools including programmatic, the aim now is around “automating intelligence,” explain Jordan Bitterman, Chief Strategy Officer of […]

It’s the challenge of a media generation. But there is still no good way in which the media industry is effectively comprehending the holistic viewing of video across multiple device screens, according to one advertising big-wig. “There has been a fundamental shift – some viewers are spending more and more time with Netflix – and […]

According to PageFair’s latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users around the world. That fact is worrying advertisers. But what’s the reason? Over-zealous publishers who litter their pages with ads that clutter users’ experience, say a couple of executives who […]

It’s no wonder so many people are blocking ads if the mobile content experience is so iffy, right? With increasingly-rich mobile ads trying hard to get more screen time as consumers browse the web or apps, would it help to just… ease off a bit? “Ad blocking has been around for years and years now – but […]

Whether it’s fraud or viewability, the growing laundry list of things advertisers are now complaining about, in the digital advertising ecosystem, was neatly summed-up this week in a tweet by LUMA Partners’ Terence Kawaja: Ad Tech's SUM OF ALL FEARS pic.twitter.com/E1IQVduQi4 — Terence Kawaja (@tkawaja) September 15, 2015 But there is yet another industry practice to add […]

It’s an oft-cited trope in adland that media fragmentation is still on the rise, but GroupM’s Rob Norman believes there’s an end in sight because of the rise of apps.  This is the crux of his DMEXCO keynote address he will present this week in Cologne. Norman points out that more than 80 percent of […]

As media agencies strive to become much more to clients than ad buyers, some are making technology consulting services an increasingly visible part of their offering. Maxus’s global CEO Lindsay Pattison observes that her agency is applying the same principles to technology solutions that it does to the traditional discipline of media buying, and it […]

As the media landscape continues to shift, clients’ expectations of their media agencies are also changing — and becoming more demanding in a sense. “I think it’s becoming the norm now for clients, quite rightly, to expect flawless execution and great value for money and brilliant client service, and I think now that we’re seeing […]

What does the flow of attention across social platforms and news article look like when it is actually happening? That’s what WPP’s advertising clients may get to find out, thanks to the ad holding group’s new partnership with BuzzFeed. Announced last month, the deal sees GroupM and WPP constituents gain a “creative residency” amongst BuzzFeed content producers and a […]

When Apple brings iOS 9 out of beta on September 16, many in digital advertising fear the pillars of their kingdom could begin to crumble. For, the latest version of the mobile operating system includes a content blocking architecture that could allow developers to release ad-blocking extensions for download by users. Some in advertising are jumping to act. […]

In Irwin Gotlieb’s view, what should make the ad industry exciting to young people is the variety of skills they’ll get to learn and clients they’ll get to serve. “If someone were to watch me in any given day, I still read scripts for television shows, I still make calls on development, and yet in […]

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed in signals to an overall system which will produce […]

CANNES — Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings points, or GRPs, may be starting to become obsolete. “You know what’s really silly?” says Michael Bologna, president of GroupM’s Modi Media, in a panel discussion at Cannes recorded by […]

CANNES — After “programmatic” methods of refining and automating the planning and buying of digital display ads took off, many are wondering when the same technology will get traction in the TV world. But that’s the wrong question to ask, according to GroupM global chairman Irwin Gotlieb. He says the same approaches have been used since TV […]

CANNES — Addressable TV promises to be a powerful tool for reaching consumers at scale with creative that’s carefully targeted to them, but how much lift are marketers who are investing in it actually seeing? “You’re seeing 50, 60, 70% increase in sales lift,” says Tracey Scheppach, SMG’s EVP-Precision Video Director, in a panel discussion […]

CANNES — The fact that many the world’s biggest brands recently started to review their long-held agency relations, putting them out to tender once again, is making agencies nervous but will refocus their minds on results, according to one agency boss. Adweek reports, in the last six months, as advertising technology opportunities swirl around them, 20 big brands […]