Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer

LOS ANGELES — It is now an industry whose transactions are mediated by a host of platforms. But Hans Fischmann thinks media buyers and sellers should work more directly. In this video interview with Mediatel Events director Justin Lebbon for Beet.TV, Fischmann, SVP, Sales Solutions, Operative, says both sides need to focus on their relationship. […]