harry kargman

In 2003, Harry Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is making headway with Kargman’s vision of bringing “art” to “advertising”. In this video interview with Beet.TV, Kargman explains recent innovations. Taking mobile innovation to TV Glass Kargman is setting his sights on transforming the connected TV (CTV) […]

Harry Kargman wants to “decommoditize” advertising in the new era of connected television. In 2003, Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is acquiring VideoByte, a company doing similar for CTV. Taking a byte Founded in 2020, Austin-based VideoByte offered an ad server which supports supports custom ad […]

Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to develop better ways to help marketers reach target consumers. Digital publishers that deliver those viewers to advertisers aren’t immune to the upheaval as contextual targeting becomes more pronounced. For mobile ad exchange Kargo, […]

COLOGNE — If the fabled “year of mobile” has finally arrived, what about “the year of video”? Harry Kargman thinks that will be 2018, when deals the mobile ad company he founded has with two big partners kick in to high gear. Kargo, of which Kargman is CEO, earlier this year announced a deal with […]

AUSTIN — Mobile banner ad sales are booming. But they are not necessarily the ad format that is going to inspire and engage consumers most on the small screen. Ad tech supplier Kargo is betting on giving advertisers and publishers something different, eschewing performance-driven banner sales for high-touch brand campaign placements. Founder and CEO Harry Kargman tells […]

LOS ANGELES — Amongst all the hype about “native advertising”, one tech vendor, Kargo, claims to be signing up some big beasts. Kargo‘s CEO Harry Kargman tells Beet.TV it is gearing up to announce “the largest media companies on the planet” as customers for its solution, which plugs native formats in to publishers’ mobile content […]