Hashim Mian
Retailers Struggle to Leverage Programmatic for Onsite Monetization: PubMatic’s Mian
PALM SPRINGS, Calif. – Retail media may be booming, but many retailers are struggling to figure out how to use programmatic advertising to monetize their websites and mobile apps, according to one company helping them monetize inventory. While some retailers sell ads using traditional methodson their platforms, Hashim Mian, VP of commerce media at PubMatic, […]