Havas Media

SAN JUAN, Puerto Rico – In the new world of first-party marketing data, retailers have the keys to a new kingdom. Limits on traditional audience identifiers may have propelled that trend. But, in this video interview with Beet.TV at Beet Retreat San Juan, Havas Media Chief Data Officer Mike Bregman says retailers now have an […]

In the space left by the erosion of digital audience identifiers, brands in 2020 realized they needed to pivot to using first-party data, that which they hold on customers and prospects. But, whilst they understand the principle behind using their customer database in ad targeting, it’s not so straightforward. In this video interview with Beet.TV, […]

As more privacy regulations pop up, bringing on restrictions to how companies can use and handle customer information, the key for media will be first-party data, according to Havas Media’s US chief data officer Peter Sedlarcik. First, GDPR altered how European companies could store and track customer data. Now, with the roll out of the […]

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their clients’ advertisements appear. The APB establishes a process in which risky environments are flagged and then investigated by agency-client teams. Announced today at the 4A’s Accelerate conference, […]

With all the talk about more precise audience targeting for linear TV, some basic things can get overlooked. For veteran buy-siders like Jason Kanefsky, who’s witnessing his 30th Upfront, those things include basic supply and demand dynamics. So while “we’re taking a lot of first steps in lots of different directions,” sometimes there’s progress in […]