Helen Lum

SAN JUAN, Puerto Rico – Suddenly, in media measurement, all bets are off. Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels. For Helen Lum, EVP, AppScience, the […]

In recent years, the prevalence of audience data has revolutionized the ability to target digital advertising. But now the set of capabilities and consequences produced by that data is changing shape. What will the future look like? That is what “Data: Powering CTV for Marketers,” our recent Beet.TV leadership series presented by Sabio, set out […]

As advertisers shift more of their media dollars to streaming platforms, they’re able to obtain viewership metrics for their campaigns more quickly than they do on linear TV. Those immediate insights are a key advantage of connected TV (CTV). “With CTV, real-time reporting is very important, especially now. Many companies only provide post-campaign reports. You […]