herve brunet

MIAMI – Structural barriers. Organizational barriers. Silos. All of these play their part in retarding the progress of advanced television for all parties involved. While pursuing these topics can lead to circular conversations—everyone agrees on the need for change but no one thinks it won’t happen soon, if at all—such discussions actually help to clarify […]

MIAMI – Viewers are way ahead of the television and video ecosystem, which remains siloed in some quarters. But there’s an inevitable shift happening that will culminate in both a unified currency and inventory pool. With over-the-top and set-top box viewing at about 50%, the big TV screen still accounts for four out of five […]

CANNES –  With numbers this big, it’s no wonder ad-tech vendors re vying to turn even the traditional media space programmatic. “Worldwide, (advertising) is $170bn, in the US it’s $77bn,” according to Herve Brunet, CEO and co-founder of StickyADS, one TV ad-tech vendor recently acquired by another. “The linear side of TV is eventually going to […]