Hogarth Worldwide
Hogarth, GroupM Creates Addressable Content Practice As Opportunity Expands
LONDON – After years of promise, the theory of customizing TV ads for different targeting criteria and different creative imperatives is finally becoming a reality. To take the benefits of addressable TV advertising to a wider set of brands, WPP’s GroupM has partnered with its sister agency Hogarth Worldwide to create what it is calling […]