howard shimmel

The ability to use anonymized, bank-level purchase data to develop insights and even measure ad campaign outcomes has been gathering pace in the last few years. But the trend’s application has been somewhat limited to the consumer-packaged-goods (CPG) sector. Now, however, more sectors are starting to see the benefit, according to Howard Shimmel, Board Member, datafuelX. […]

SANTA MONICA, Calif. – Consumers are dividing their time among more kinds of electronic media and viewing devices, driving a call for additional methods to help set the value of advertising transactions, or currencies, in a multimedia landscape. Alternate currencies are likely to have a bigger role in the next upfront sales season, when television […]

LOS ANGELES — It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already […]

LOS ANGELES –  More great conversations from the stage of the Beet Retreat in Santa Monica last month.   Delighted  to present thee segments on this episode of the #BeetCast podcast. Lots to  listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus  a […]

Janus Strategy & Insights president Howard Shimmel complains that many parts of the industry have not come together in order to make available data that could be used for planning advanced TV media buys at scale. “It’s a hope,” he says. “I’ve always been surprised that the advertisers have not forced Facebook to be more […]

Some world-changing technologies explode overnight, others take years to burn so brightly. Addressable TV may be in the latter category. The ability of marketers to target individual viewing households with specific messaging seems revolutionary. But, though it has existed for several years now and though consumer technology deployment is wider than ever, discussions from successive […]

Local TV could be surprisingly effective for marketers – if only they had an effective way to buy the right commercial spots quickly, easily and with control. That is the view of a company that has long offered the infrastructure for local TV networks’ ad management around the US. But now WideOrbit wants to service […]

In the complex and fragmented US TV ecosystem, the roll-out of “addressable” TV advertising capabilities outside of an OTT environment is somewhat limited. TV networks give cable and satellite platforms the ability to sell just two minutes per hour of advertising in their live feeds of network programming. What is it going to take for […]

How do you generate more revenue when one of your main customer groups is turning away in droves? Offer something wonderful to your other key customer group. As US TV viewership declines, more companies are coming to think of the new capability of advanced viewer targeting as a way to ratchet up advertiser value from those […]

A few short years ago, few could have predicted that Game Of Thrones, Wolf Blitzer, basketball stars and broadband infrastructure engineers would be rubbing shoulders in the same company. But that’s what the modern AT&T – incorporating WarnerMedia’s Turner and CNN – now looks like. For the corporation – like Verizon alongside it – it […]

SAN JUAN, Puerto Rico—Whether it’s Cambridge Analytica or Starwood Resorts, messy and highly publicized consumer data controversies impact every company dependent on such data—regardless of their own practices. This was one of the main takeaways from a panel discussion at the recent Beet Retreat 2018 whose participants represented smart-TV data collector Inscape, analytics and measurement […]

SAN JUAN — It is the technology that can laser-target an ad at individual TV viewers or households, and then control how many more ads get seen across TV and other media. But what is the state of “addressable” television? A Beet Retreat panel convened by Beet.TV in Puerto Rico discussed that topic. Slow addressable […]

SAN JUAN — Spending $52.4 billion to acquire 21st Century Fox would be pretty transformational by anyone’s standards. For Disney, the acquisition a year ago added to an already-broad portfolio of assets, and came right as the company was figuring out a direct-to-consumer SVOD strategy and learning to get to grips with a whole new world […]

SAN JUAN — The world of TV advertising is evolving from generally targeting viewers of broad TV show categories, to one in which marketers armed with consumer data can make more specifically-targeted ad buys. But what if the presuppositions they made with that data could be improved on in yet another step-change? One leading TV […]

SAN JUAN, Puerto Rico—If reach is “God’s gift to advertising,” to paraphrase the late media research guru Erwin Ephron, it’s a gift that doesn’t keep on giving, according to Howard Shimmel. “We downplay the importance of being able to plan to optimize reach,” says Shimmel, formerly of Turner Broadcasting. Now the President of consultancy Janus […]

With all of the change happening in the television world, it’s nice to have professional sports in your portfolio. It’s one of few things “that’s keeping the old traditional ecosystem healthy,” says Turner Broadcasting’s Howard Shimmel. But it’s also nice to stay ahead of the audience targeting curve by using data science to analyze viewing […]

LOS ANGELES – OpenAP, the fledgling audience-buying partnership of Fox, Turner and Viacom, will use Accenture for back-end posting of campaign results as it seeks to add more publishing partners. “The third-party post will come from a company who’s got a great reputation in the media management field,” says Howard Shimmel, Turner’s Chief Research Officer. […]

It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research […]