hulu

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]

Last year, estimates pegged Hulu revenue at $1.5bn. Even without sight of the split, it’s fair to say that advertising is becoming big business for the VOD joint venture. Now it’s considering its options for the next generation of advertising – virtual reality. Hulu began putting content in to VR in March, and is now looking […]

Letting consumers opt in to engage with digital commercials in lieu of seeing a full pod of them is just “the tip of the spear” in the quest to replace frequency based advertising, says Fox Networks’ Joe Marchese. “This is where we’d like to end up. But between here and there, there’s a lot of […]

ORLANDO, Florida – If you are Deluxe Corp., a longtime player in the printed checks business, how do you get a documentary on Hulu? Enlist Shark Tank’s Robert Herjavec to help conduct a “revolution” and bring it to small-town USA. Amanda Brinkman is one of the stars of the eight-episode series Small Business Resolution—along with […]

Hulu nabbed its first Golden Globe nomination this month, in yet another sign of both growth and burgeoning acceptance of the online service as a programmer. “We have been taking some big swings at original content,” says Peter Naylor, Senior VP Ad Sales at Hulu, in this interview with Beet.TV. Hulu joins HBO, Netflix, and Amazon […]

CANNES –  Hulu, the giant video portal supported by three of the four U.S. television networks, has become the biggest ad-supported, IP-delivered platform in the living room, says Mike Hopkins, CEO in this interview with Beet.TV Regarding advertising, he says that Hulu has found the right mix of targeting ads and managing the ad load […]

FORT LAUDERDALE — Original commissions have become the creative differentiators for video-on-demand platforms. TV aggregator Hulu is taking a range of new programming to the upcoming April/May NewFronts, a week when platforms try to secure upfront ad bookings. “One of our better shows is The Awesomes, an animated series by Seth Myers,” Hulu ad sales SVP Peter […]

FOR LAUDERDALE –  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV He says that some 60% of viewers are now consuming content in their living rooms with 20% consumption on […]

For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]

SAN FRANCISCO — These are heady days when an advertiser starts making TV shows to sell ads – but they are headier still when they plan to sell those ads programmatically. In February, Group M announced it will co-produce a sport documentary series, My Side Of The Sky, with Hulu. “There’s not enough good content […]