IAB

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies […]

PALM SPRINGS, Calif. — A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digital ad industry’s representative body. The change in leadership brings a new approach to regulation, particularly at the Federal Trade Commission (FTC), where a new chair is expected to adopt a […]

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization“, found 80% of U.S. consumers prefer free internet access supported by ads […]

At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding “commercial surveillance.” Building upon last year’s study, “The Free and Open Ad Supported Internet,” this year’s research delves into consumers’ actual privacy concerns related to advertising. “You’re going to […]

They have been two of the fastest-growing consumer media in recent years. Now the digital ad industry’s umbrella group sees a brighter future at their fusion. The intersection of Connected TV (CTV) and podcasting represents one of the most dynamic frontiers in digital media, promising innovative ways for advertisers to engage with audiences, according to […]

Are you reaching your customers where they are spending the most time? Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a day. That’s an extra 30 minutes per day compared with just two years ago. “As more content comes online and […]

MARCO ISLAND, FL — With the proliferation of first-party data, retailers are no longer mere sellers; they’ve transformed into full-fledged media companies, wielding personalized messaging and closed-loop measurement to capture both online and in-store insights. This significant shift has brands and smaller retail platforms alike rethinking strategies to maintain relevance and drive consumer engagement. In this […]

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a […]

MARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals and subscriptions, the digital media industry braces for potential impacts that could reverberate through consumer experiences and business models. In this video interview with Beet.TV, Lartease Tiffith, EVP of Public Policy at the Interactive Advertising Bureau (IAB), raises concerns about […]

LAS VEGAS — As 2024 hots up following a long winter, many media and advertising executives will be gathering in Florida for the IAB’s Annual Leadership Meeting (ALM), running January 28 to 30. David Cohen, CEO, IAB, says: “The goal of ALM is to set the agenda for the industry for the coming year.” A […]

SALISBURY, CT — We have had interactive media as long as we have had Nintendo Entertainment Systems, or choose-your-own-adventure books. But three things are different in 2023: The scale of usage. The extent to which younger people live engage in purely interactive environments. The extent to which interactive media are now also advertising media. In […]

Teads is leaning into measuring attention – for one simple reason – it drives results brands care about. While there has been a great deal of interest in tracking attention in the ad world,  much of it has been focused on finding better ways to evaluate creative or media outlets. But through its research, Teads […]

The connected TV opportunity for brands keeps surging, in large part because consumption keeps growing exponentially. Those two trends should continue – assuming people can find the content they want to watch. Right now, that’s easier said than done-and may be getting tougher. “Inventory is always going to be a challenge,” Serge Matta, President at […]

Just in time for the 2023 NewFronts, the IAB released new research on the growth of video ad spend universe. Perhaps not surprisingly, connected TV spending is booming. So much so that it’s quickly becoming on par with traditional TV, Eric John, Vice President, Media Center, IAB told Beet.TV. “CTV is an incredibly high focused […]

It is now 15 years since digital media publishers have had their own version of TV’s upfronts sales season – so how is IAB’s NewFronts changing? In the middle of last week’s 2023 NewFronts, where more than 40 events showcased offerings from even more sellers, IAB CEO David Cohen sat down with Beet.TV to take […]

Dario Raciti has been working on bringing more brands to video games for over a decade. He’s finally given up. Ok, not really. But Raciti, Managing Director of OMG’s Zero Code, said more recently that he’s been trying to steer more clients toward the massive viewership emanating from people watching other people playing games –  […]

MARCO ISLAND, FL — In a season when “influencers” are facing a backlash and a crackdown, the digital advertising trade body has urged the industry to clean up and be transparent. TikTok’s “de-influencing” trend, in which users encourage others not to buy certain products, has gone mainstream, while some are now poking fun at influencers. After the […]

The hottest new tech tool designed to enliven digital advertising while staying within privacy rails requires a big cost – but can come with a big up-side. That is according to a leader from the digital ad industry’s umbrella body, which just commissioned a big survey on the topic. In this video interview with Beet.TV, […]

MARCO ISLAND, FL — After taking a swipe at one of the world’s biggest tech companies for hurting advertising, digital advertising’s umbrella body has urged the company to become a member. Following his speech at his Annual Leadership Meeting (ALM), IAB CEO David Cohen told Beet.TV Apple should get “to the table to work with […]

ORLANDO — For several decades, it has been one of the main ways of generating advertiser momentum. Now the Hollywood machine that makes the content that supports the marketing messages needs to change. That is according to the executive chair of the organization representing digital media outlets in their ad journey. Creators rising In this […]