IAB NewFronts

How does a brand that depends on customer routines respond quickly to a crisis like COVID? In a Beet.TV interview, Keith Lusby, vp of media for Dunkin’ Brands, discussed how consumers want to align with brands that are doing good in difficult times. For Dunkin’, the routine of customers getting morning coffee on the way […]

Even though some advertisers don’t need to be “very niche targeted,” data plays a role in all brand messaging. What’s common across the board is that “Every part of advertising is about performance at the end of the day,” says Christine Peterson, Managing Partner, Digital Investment Lead, Mindshare. “It’s just what do you use as […]

MIAMI-When Cambell Soup Company put its huge creative and media account into review last year, it didn’t seek the usual “spec creative” from contenders. Unlike when the company hired BBDO back in 1954, Campbell was looking for a partner to help it navigate “the pace and complexity of change.” Last month, Publicis Groupe was awarded […]