IAB

LONDON — We know that automated, so-called “programmatic” purchasing of online ad space is important and growing. But how important, and how fast is it growing? “We don’t have any independent figures at the moment,” the Internet Advertising Bureau UK‘s data and industry programmes head Steve Chester tells Beet.TV. “We will have that next year […]

While many in the media world think  that creativity in advertising has taken a back seat to the emergence of technology, Randall Rothenberg, CEO of the IAB,  the industry organization for digital publishers, says that creativity is flourishing.  Several creative shops were recognized at the IAB MIXX Awards on Tuesday night. We spoke with him […]

CANNES – While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg, CEO of the IAB, the digital publishing industry’s trade […]

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year’s Digital Content NewFronts marks the “birth of a new, popular medium,” says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with Beet.TV.  This year, the IAB is the […]