Intent IQ

CANNES — Alternative ID solutions can deliver scale, accuracy and privacy compliance. While first-party data remains valuable, agencies are testing third-party identity providers to fill gaps and reach audiences across fragmented environments. The key is finding solutions that work for both advertisers and publishers while enabling performance measurement, as panelists at Beet.TV’s Global Leadership Summit: […]

CANNES — Solving the identity puzzle for digital advertising comes down to unraveling human behavior at multiple levels – households, people, devices, and profiles. But untangling those threads is a complex challenge that requires sophisticated technology and algorithms In this video interview with Beet.TV, says Dror Ben Yishai, CTO of Intent IQ explains his approach. […]

The advertising world is in a state of flux as the deprecation of third-party cookies progresses, leaving advertisers and publishers alike grappling with how to maximize reach, performance and monetization. With some audiences still reachable by cookies and others not, the industry is seeking solutions that can bridge the gap. Alternative identifiers that can connect […]