iPad

ABC News re-engineered its iPad app last year to present info in the morning and video in the evening, because data showed video consumption skewed later. “Our ABC News users on our tablet apps consume five times more video than users on our desktop site per session,” ABC News Digital’s product development VP Doug Vance […]

The introduction of the iPad and other touch-screen devices has had an enormous impact on the consumption of programming created by the New York-based Sesame Workshop.  Apps and new channels of distribution including Netflix and YouTibe, has put digital consumption of programming no par with television, says Scott Chambers, SVP of Global Media Distribution, in […]

NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe found tablet users are most likely not to multi-task whilst watching video. “We had a very large sample size of about 8,300 people,” the […]

Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV], that primary focus is on […]