Jack Bamberger

Advertisers have aspired to find a more holistic view of how people consume media, which has grown more complicated as they divide their time among linear TV, connected TV (CTV) and digital platforms. The demand for unification competes with the need to specialize amid the fragmentation of media channels. “The ‘muscle memory’ issue is prevalent […]

Connected TV may be having a “moment” – but the future is about allowing brands to advertise through both connected and linear television. That’s according to an ad-tech exec who is trying to give them that capability. There’s been a lot of chat in the industry about the growth of CTV of up 50% in […]

Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditional appointment-to-view TV is a thing of the past. Amid these shifting audience behaviors, it would be tempting for marketers to contemplate switching from one medium to another. But emerging evidence suggests a tag-team approach can drive optimal results. In this video […]