Jack Koch

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization“, found 80% of U.S. consumers prefer free internet access supported by ads […]

Are you reaching your customers where they are spending the most time? Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a day. That’s an extra 30 minutes per day compared with just two years ago. “As more content comes online and […]