Jacqueline Corbelli

Sleep Number is the first marketer to use BrightLine’s new single-click-contact advertising offering on Hulu for viewers who want to receive product information via email. “It’s exciting because it’s in line with the way that direct-to-consumer brands operate in the marketplace,” says BrightLine Founder & CEO Jacqueline Corbelli. The new solution is a “seamless overlay” […]

When Jacqueline Corbelli founded BrightLine in 2003, television was a predictable if restricted experience for viewers, advertisers and content owners. Now, however, “Pandora’s out of the box,” Corbelli says as she observes the titanic machinations of media companies to keep up with contemporary viewing habits. Corbelli puts reasons for all those machinations into three buckets: […]

Long known for its dynamic ad capabilities, BrightLine decided to add “a data side to the equation” with its DataCast offering in early 2018. The platform was built from scratch to account for core differences between Internet and mobile approaches that do not effectively port to TV, and many premium content providers have since signed […]

CANNES – Creating better television ad experiences for viewers seems to be a never-ending conversation for agencies, brands and publishers. But judging from a panel at the Cannes International Festival of Creativity, ad relevance and personalization is expected to vary widely by platform and provider for the foreseeable future. Reasons for the variations include corporate […]