James Fennessy
How Virus Will Hit Ad Spending: SMI’s Fennessey
VIA BEETCAM — Fears that COVID-19 will hurt the global media industry are spreading as fast as the coronavirus itself. But which parts of the ecology will suffer most, and how exactly? In this video interview with Beet.TV, James Fennessy, CEO of Standard Media Index (SMI), offers his view. SMI has sight of advertising trends because […]
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
US linear TV audiences are declining – so how are national TV operators managing to wring higher prices out of ad buying agencies? The secret has been in the emergence of TV as a performance channel, one which can be measurable enough to support clear campaign outcomes over and above mere branding uplift. “Through the […]