James Prudhomme
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
MARCO ISLAND, Fla. — At the IAB’s recent Annual Leadership Meeting (ALM), one of the key questions heard between sessions was: “What’s your clean room strategy?” One executive says too many publishers are unable to answer that question proactively. In this video interview with Mike Shields for Beet.TV, James Prudhomme, CRO, Optable, says publishers should […]