James Shears

SAN JUAN, Puerto Rico — When does QoS translate into CPM? For one company that was first formed to measure the quality of video streams, its transformation into an audience measurement vendor could help inform the new wave of TV and video ad currencies. Conviva VP global business development talked with Beet.TV at Beet Retreat […]

MIAMI – The old adage “don’t take it personally” will be upended in the world of advanced television. Respecting viewer attention and guiding them to relevant content are going to be critical elements in perpetuating the ad-supported business model. Such observations arise when people in key positions peer beyond what’s currently happening in the TV […]

MIAMI – Although best known for its video encoding software, Sorenson Media wants the television ecosystem to think holistically by using smart-TV data to inform every second of the viewing experience. Two of the company’s newest products are a measurement solution for local broadcasters and addressability for linear TV, according to VP of Advertising James […]