James Wilhite

SANTA MONICA, Calif. – Could an IAB Tech Lab measurement initiative herald the future of video ad measurement? Open Measurement SDK (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video and mobile app environments. In this video interview with Beet.TV, James Wilhite, VP of Product at […]

CANNES — Connected TV (CTV) is where advertisers need to be to reach addressable audiences in the modern media landscape. But the channel is not without its challenges. Little by little, in the last couple of years, more advertisers, who were previously aware of concerns around online video advertising, have switched on to challenges with CTV. […]

LONDON, UK — In a world that seems to be speeding up, can TV operators make every second count? James Wilhite, VP of Product, Publica, thinks they should start measuring their TV ad sales success by the second. In this video interview with Beet.TV, Wilhite explains why. Understanding the importance of revenue per second With […]

LONDON, UK — Incremental software releases aren’t always considered the sexiest. But, for CTV, a 0.1 bump could be big news. That is according to one man who runs one of the main ad servers for connected TV. In this video interview with Beet.TV’s Jon Watts at Beet.TV’s London summit in December, James Wilhite, Head […]

LONDON, UK — What will the TV commercial break look like in five years? If James Wilhite gets his way, it will include more innovative formats delivered thanks to ad server-side technology. In this video interview with Beet.TV, Wilhite, Head of Product, Publica, explains how he thinks the traditional commercial break could soon be re-invented. […]